Falconry and Modern Operant Conditioning

In the last five years, since training thousands of people, mostly dog owners, to use operant conditioning creatively, I've come to be aware that the conditioned reinforcer is much more important and useful than I knew, and that it has many functions besides telling the animal it's earned a treat. All of these functions can apply in falconry to make your life easier, your bird happier, your control more reliable, and your hunting and other interactions more successful and enjoyable.