It wasn't until 2000, however, when eight members of the Gemini training staff attended the APDT conference in Houston, that clicker training really "clicked." As Paul remembers, "We sat around and talked about it and said 'It's truly more effective and it's better for the dogs. We're going to close our eyes and jump.'" Looking back, Paul is proud of that decision. "It took guts to walk out of Houston and say 'We're going to throw the choke collars out and order some clickers.'"
Just for Professional Trainers
For clicker training to become the peoples' choice, to reach the mainstream of America, clicker trainers need to recognize that we are up against a deep-seated cultural bias, one that severely limits pet owners' expectations from dog training. Our task is to help people replace that narrow vision with a broader vision and higher expectations, with "something more." We can do it if we can show people that clicker training uniquely delivers that "something more." With me? Keep reading.
The operating health of your training business can be powerfully assessed in 15 minutes by applying a few familiar concepts in new ways. You may not want to try brain surgery quite yet, but you'll be able to assess how well your business is performing, what its intrinsic growth limits are, and what the payoff could be from any improvements you may make.
The following correspondence was written by five experts in the field of training, in response to a request for advice on starting a training career. The experts' advice is so full of good ideas and resources that we thought many others might benefit from publishing the e-mail trail.