What is the Merchant Rating System?

The Star System Yahoo! Shopping takes merchant ratings very seriously. Below is the star system used to rank Yahoo! Shopping merchants. Merchants with a rating of less than two stars are removed from Yahoo! Shopping. Icon Description Featured Merchants are advertising partners whose stores offer a proven online shopping experience. Featured Merchants may not participate in the Merchant Rating System, and have paid Yahoo! for premium placement within Yahoo! Shopping search results. Merchant Rating Description Excellent / Top Service -- The five-star Top Service icon next to a store's name is a sign of superlative quality. It means that the store is participating in our Merchant Rating System, and customers who have ordered from that store have given it the highest ratings. Very Good Good Fair Poor How are merchants rated? The Merchant Rating System is an integral part of Yahoo!'s program to guarantee a positive, high-quality online shopping experience. The rating system gathers feedback from shoppers about Yahoo! Shopping merchants and then uses the feedback to determine an overall rating for that merchant. The system is weighted so that the merchant's overall rating reflects the majority of customer ratings. If most customers rate the store positively, the rating will reflect this. The overall rating is displayed next to the store name whenever it appears in the Yahoo! Shopping pages. Use merchant ratings to make more informed purchasing decisions. And, after you place an order, contribute your feedback by filling out a merchant evaluation form. In the old rating system, merchants who offered excellent customer service were awarded a Top Service icon (). In the new system, merchants will be awarded stars to denote the level of customer service they offer. A rating of five stars is the equivalent of the old Top Service rating.