Just for Professional Trainers

For clicker training to become the peoples' choice, to reach the mainstream of America, clicker trainers need to recognize that we are up against a deep-seated cultural bias, one that severely limits pet owners' expectations from dog training. Our task is to help people replace that narrow vision with a broader vision and higher expectations, with "something more." We can do it if we can show people that clicker training uniquely delivers that "something more." With me? Keep reading.

The operating health of your training business can be powerfully assessed in 15 minutes by applying a few familiar concepts in new ways. You may not want to try brain surgery quite yet, but you'll be able to assess how well your business is performing, what its intrinsic growth limits are, and what the payoff could be from any improvements you may make.

Seminars featuring other top clicker trainers can be profitable, enhance your reputation as a top educational facility, and strengthen the bond with your customer.

What does "positive training" mean? If I polled fifty professional trainers, I would get fifty different answers. That's fifty active members of the dog training community-and very likely most, if not all, would profess to practice it.

So what? As long as each has his own definition, does it matter if it's not exactly like someone else's? Yes. It matters because without a standard, agreed-upon definition, trainers can't communicate with each other, and it matters because we've given clients no clear way to define or ask for what they want.