Radio Systems Corporation (RSC) has announced that it will be folding in its Premier line of products under its PetSafe brand beginning in October 2012, ending the Premier line as a separate brand and product line.
We wish that RSC were not taking this action. The separation of the Premier products and the RSC products was important to Premier's founder, Sharon Madere, to her team, and to many leading advocates of force-free training—us among them. RSC is one of the leading producers of electric shock collars. It's a huge business for them. RSC now wants to be "training method neutral" in its approach to marketing and product development. We don't share that philosophy. We, along with you, have worked long and joyously to educate professionals and pet owners on force-free training and its benefits over training methods based on punishment and correction. We think RSC's decision and actions will harm, not help, that cause.